If you have done the following:
Promoted the site through search engines, directory listings, on-line classifieds, print advertising (small classified ads in the back or magazines targeting your audience can be very effective!
Gotten some frank feedback on your site from other people in your field, family, and friends.
Examined your site statistics to see if you are getting visitors. Adjusted your site as necessary to insure your home page generates enough interest for people to visit the rest of your site.
If you have done these items, and it may take some time -- you may want to consider closing the site, i.e. folks got your message, they saw your product, they understood what it was, and just don't want to buy it!
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